Marketing

Online Bachelor of Arts in Marketing (BA)

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About This Program

Sharpen your knowledge of vital marketing functions, including product and service development, research, strategy, planning, and distribution with a Bachelor of Arts in Marketing from American Public University (APU).

APU’s dynamic bachelor's degree in marketing program also covers sales promotion, ecommerce, pricing strategy, advertising, and public relations. Study in the fundamental areas of business is included, such as supervision, law and ethics, accounting, and finance.

You’ll be challenged to undertake creative problem solving, learn how to take appropriate business risks, and spot market trends aimed at driving business growth. For hands-on learning, you will create a corporate marketing plan.

The Accreditation Council for Business Schools and Programs (ACBSP) has accredited this program.

What You Will Do

  1. Show how marketing functions integrate with management, finance, strategic planning, and information systems in a business enterprise
  2. Apply marketing principles to a particular business
  3. Use marketing research to identify and capitalize on business opportunities
  4. Critically analyze an organization’s marketing function to show how various marketing strategies and techniques align with the organization’s mission
  5. Develop a strategic marketing plan

View Program Outcome Assessment Results

Degree at a Glance

Accredited
ACBSP Accredited

ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.

Number of Credits
120
Cost Per Credit
$350 | $250*
$315**
Courses Start Monthly
Online
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Program Requirements Printable Catalog Version

Students must choose a concentration for this degree program:

Data procurement and analysis is a vital role in marketing and business. It helps ensure that the business is operating efficiently, that marketing programs that are implemented are effective, and creates better tools for marketers to use during the decision-making process. In addition to the institutional, general education, and program level learning objectives, the Concentration in Analytics is designed to provide additional information to marketing students to enhance their skills to make more objective-based decisions in today's business environment.

Objectives:

Data procurement and analysis is a vital role in marketing and business. It helps ensure that the business is operating efficiently, that marketing programs that are implemented are effective, and creates better tools for marketers to use during the decision-making process. In addition to the institutional, general education, and program level learning objectives, the Concentration in Analytics is designed to provide additional information to marketing students to enhance their skills to make more objective-based decisions in today's business environment.

Choose 12 credit hours from this section.

Course ID: 3898

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This course explores the use of standard spreadsheets and historical data for developing and organizing data into lists, creating tables and charts from the data, and utilizing basic formulas to understand summaries of the data. Students will develop skills with analyzing business data utilizing Microsoft Excel®, a standard spreadsheet tool, in order to draw conclusions regarding historical data. Microsoft Excel® is a registered trademark of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3899

|
This course explores the use of Relational Databases to analyze business data, create queries regarding specific areas of interest, and generate reports regarding trends. Students will develop skills utilizing Microsoft Access®, a relational database, to demonstrate proficiency in manipulating database elements of interest to a business. Microsoft Access® is a registered trademark of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 3901

|
This course focuses on project requirements as the basis for managing development life cycles. Students learn to define project cycle time, measure and estimate project efforts, and set priorities.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 5197

|
Strategy uses historical data and past experiences to try to determine future trends. One of the elements of any strategy is flexibility. Global events regularly prove that every business must plan for a future based on historical data and another possibility using a contingency plan. Businesses should understand that change may come. It could be a catastrophic global emergency or a new competitor that comes in and takes market share. The ability to innovate, adapt, and overcome are essential factors to the success of any global or domestic business strategy. Students will be exposed to the theories and practical applications to develop a successful strategic plan for businesses in the digital era that is flexible and takes into account external environmental factors, such as competitors and unanticipated emergencies that may affect the business.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Digital marketing serves as a primary means of reaching existing and potential customers in the modern world of business. Knowledge of the tools utilized in the digital marketing space are becoming essential for marketing professionals. The digital marketing concentration is designed to build on the knowledge gained in the Bachelors of Arts Marketing program and to provide focus on marketing from a digital perspective and developing an integrated marketing strategy.

Objectives:

Upon successful completion of this concentration, the student will be able to:

  • Explain the principles and practices of digital marketing.
  • Analyze Web technology tools available to manage and enhance marketing programs.
  • Apply digital marketing concepts and skills to promote integrated marketing strategies.

Must take all courses for this section.

Course ID: 5094

|
This course is a study of marketing activities in the digital age. The course will familiarize the student with digital marketing approaches using the internet and other forms of new media. Course topics include online advertising, social media, online listening and monitoring, and search engine optimization. The student will learn how digital marketing strategies fit into the overall marketing plan and how to measure the effectiveness of these efforts.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session

Course ID: 5095

|
This course provides a sound understanding of an integrated approach toward the marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal, and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online, and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session

Course ID: 4416

|
This course is an introductory study of Web analytics technology and how businesses and organizations may to use the technology to measure website traffic, enhance business presence, and conduct market research. The course begins with some basic introductory concepts and lays the foundation for more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 4395

|
This course introduces concepts and strategies for successful search engine optimization (SEO). It examines different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Additional topics such as link building, site structure improvements, conversation tracking, research and development keyword strategic development, and understanding barriers of search engine optimization are addressed for the purpose of increasing a website's relevance and to determine how people search for products and services.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

According to the National Retail Federation, Retail directly and indirectly supports 42 million jobs, provides $1.6 trillion in labor income and contributes $2.6 trillion annually to U.S. GDP. As the retail industry grows, the marketing aspects of retail management will be key to growth, expansion, and survival. Marketers need to have an understanding of the retail management space and to look beyond traditional formats, products, and services to ensure successful marketing practices are being utilized and practiced.

Objectives:

Upon successful completion of this concentration, the student will be able to:

  • Define the importance of retail strategy formulation and the impact of retailing on the economy in the global environment.
  • Examine and identify the retailing process and how today’s managers assess and implement strategies used in the management of information technology, financial, and human resources.
  • Explore and examine analytical techniques for diagnosing the competitive position of retail focused strategy, and identifying and analyzing specific retail options.
  • Explore and examine major differences between a successful versus poorly run retail operation to include visual communication, store design, employee recruitment, and consumer value propositions.
  • Explore and examine the many factors of merchandise blending and how to determine which components are needed for successful assortments for the consumer.
  • Explore and examine the dynamic and competitive nature of the retail industry.

Must take all courses for this section.

Course ID: 4142

|
This class in retail inventory management will present the significant factors in managing a business’ profits at a steady margin and reducing theft and loss of inventory. Students will learn to distinguish between large and small retail organizations and become familiar with variations in inventory management based upon the nature of the inventory (such as perishable, seasonal, and fashion). The course will also review the skills, tools, and resources required for effective inventory management, as well as the strategies for keeping inventory current and various ways to identify and mitigate inventory management challenges.

Course ID: 4112

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This course in retail strategy will teach students to use analytical techniques for diagnosing the competitive position of retail-focused strategy and discover specific retail options to suit particular markets. Students will discover the strategic perspectives of retail management; examine essential concepts in the retail industry; determine how retail businesses increase returns; and learn ways to create economic value for owners and stakeholders. Students will also examine how consumers behave as shoppers and what retailers can do to create and satisfy customer demands.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 4146

|
This course looks at new or significantly improved service concepts such as new customer interaction channels and approaches, new distribution systems, and innovative technological concepts. Students will examine how retailers must continually review current practices and introduce innovative concepts to remain competitive. The class will also explore how market patterns change and create both opportunities and threats for retailers.
Registration Dates Course Dates Session Weeks
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4148

|
For this course, students will examine retail merchandising operations as the principal task of in-store managers and sales personnel. Students will also learn all of the functions related to merchandising and corporate profitability and how to manage and arrange products on display in a store to increase sales within a competitive market. In addition, students will discover how today’s global business organizations utilize techniques and resources to succeed and remain profitable.
Registration Dates Course Dates Session Weeks
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Internet and web technology play a vital role in marketing and business. Internet and web technology serves as a primary means to touch existing and potential customers. To be effective, marketers need to have a working understanding and knowledge of the tools utilized in the Internet/Web Technology space. Without this underpinning knowledge it can be difficult to translate the needs of the marketing organization to the IT professionals that perform the coding and technological work. In addition to the institutional, general education, and program level learning objectives, the Concentration in Internet and Web Technology is designed to provide additional information to marketing students to enhance their skills to make more objective-based decisions in today's business environment.

Objectives:

Internet and web technology play a vital role in marketing and business. Internet and web technology serves as a primary means to touch existing and potential customers. To be effective, marketers need to have a working understanding and knowledge of the tools utilized in the Internet/Web Technology space. Without this underpinning knowledge it can be difficult to translate the needs of the marketing organization to the IT professionals that perform the coding and technological work. In addition to the institutional, general education, and program level learning objectives, the Concentration in Internet and Web Technology is designed to provide additional information to marketing students to enhance their skills to make more objective-based decisions in today's business environment.

Choose 12 credit hours from this section.

Course ID: 4416

|
This course is an introductory study of Web analytics technology and how businesses and organizations may to use the technology to measure website traffic, enhance business presence, and conduct market research. The course begins with some basic introductory concepts and lays the foundation for more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 2946

|
This course concentrates on the technical side of the Internet, examining Internet communication and technology, Web browsing, multimedia on the Web, databases and Web search engines, business e-mail and personal information management, Internet services and tools [newsgroups, telnet, File Transfer Protocol (FTP), and instant messaging], Internet security (encryption, authentication, firewalls, malware, virus detection and prevention, spyware, updates and patches), and IT project and project management. Students will need access to a browser. This software is not provided by the course material grant and must be purchased/provided by the student. This course covers the Internet Business Foundations curriculum of the CIW® Foundations certification. CIW® is a registered trademark of Certification Partners, LLC.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session

Course ID: 4393

|
This course is a study of Web e-commerce development and how businesses and organizations may to use the Web to the buy and sell products and services online. The course begins with some basic introductory concepts and progresses into more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 4395

|
This course introduces concepts and strategies for successful search engine optimization (SEO). It examines different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Additional topics such as link building, site structure improvements, conversation tracking, research and development keyword strategic development, and understanding barriers of search engine optimization are addressed for the purpose of increasing a website's relevance and to determine how people search for products and services.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

This general concentration allows you to select from other concentration courses offered in this program.

Objectives:

This general concentration allows you to select from all concentration courses offered in this program, including marketing, sales, advertising, analysis, and public relations courses.

Choose 12 credit hours from this section.

Course ID: 3898

|
This course explores the use of standard spreadsheets and historical data for developing and organizing data into lists, creating tables and charts from the data, and utilizing basic formulas to understand summaries of the data. Students will develop skills with analyzing business data utilizing Microsoft Excel®, a standard spreadsheet tool, in order to draw conclusions regarding historical data. Microsoft Excel® is a registered trademark of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3899

|
This course explores the use of Relational Databases to analyze business data, create queries regarding specific areas of interest, and generate reports regarding trends. Students will develop skills utilizing Microsoft Access®, a relational database, to demonstrate proficiency in manipulating database elements of interest to a business. Microsoft Access® is a registered trademark of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 3901

|
This course focuses on project requirements as the basis for managing development life cycles. Students learn to define project cycle time, measure and estimate project efforts, and set priorities.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 5197

|
Strategy uses historical data and past experiences to try to determine future trends. One of the elements of any strategy is flexibility. Global events regularly prove that every business must plan for a future based on historical data and another possibility using a contingency plan. Businesses should understand that change may come. It could be a catastrophic global emergency or a new competitor that comes in and takes market share. The ability to innovate, adapt, and overcome are essential factors to the success of any global or domestic business strategy. Students will be exposed to the theories and practical applications to develop a successful strategic plan for businesses in the digital era that is flexible and takes into account external environmental factors, such as competitors and unanticipated emergencies that may affect the business.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3427

|
This course explores the principles of selling in various situations encountered in interpersonal interactions. Effective and ineffective sales methods for both person-to-person and group selling are studied in order to increase the understanding of the sales process.
Registration Dates Course Dates Session Weeks
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3430

|
This course is an introduction to public relations, covering strategies and tactics used by public relations professionals. The course emphasizes theory and skills needed to perform in the professional arena, including an introduction to research-based public relations campaigns. A major focus of the course for the student is a “walk through” of a public relations campaign that uses a checklist approach.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3431

|
This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session

Course ID: 3434

|
This course is a study of the marketing process from a macro and management viewpoint. Topics may include the role of marketing in a society, management of a marketing staff, and the product, distribution, promotional, and pricing decisions.

Course ID: 3441

|
This course is designed to develop marketing decision skills in the global context. The course focuses on international marketing theory and practice from the point of view of the marketing manager and the requirements of a business in the international marketplace. The emphasis is on the application of tools and methods of international marketing practices.This course builds on skills developed in previous course work and assignments by integrating these with the issues and concepts of international marketing. Consequently it is highly recommended that students taken MKTG300 prior to registering for this course.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session

Course ID: 5095

|
This course provides a sound understanding of an integrated approach toward the marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal, and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online, and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session

Select 1 course(s) from the following:

Course ID: 4470

|
Microeconomics for Business is an overview course that covers how microeconomics impacts business operations and the strategic management of the organization. Households (consumers), firms (producers), and governments are examined to assess how they interact in competitive and other markets to set prices, and determine what and how much is produced. Key concepts introduced include the role of scarcity and choice, incentives and competition, and the law of supply and demand.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4471

|
Macroeconomics for Business is an overview course that covers how macroeconomics impacts business operations and the strategic management of the organization. An introduction to the principles and tools of macroeconomic analysis is provided. Macroeconomics for Business investigates the main topics of the overall economy including Gross Domestic Product, inflation, unemployment, economic growth, recession, monetary policy and fiscal policy. We use these theories and concepts to examine the role of the government in our economy and how government makes choices.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Select 1 course(s) from the following:

Course ID: 2895

|
This course develops interpersonal, group, and presentational communication skills that are applicable in personal and professional cross-cultural relationships, and focuses on differences in values, message systems, and communication rules across cultural boundaries and in multicultural settings.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3694

|
This course is a contemporary study of popular culture in America – its development and characteristics, its role in shaping our individual lives and key social institutions; and its broad effects on our globalizing world. The course is designed around the interdisciplinary nature of cultural studies, and students will learn how to use key concepts and theories to examine popular culture from a number of different fields including Sociology, Anthropology, Communications, History, Cultural Studies, English, Women’s Studies, Ethnic Studies, and American Studies. Students will develop the skills to analyze the reciprocal relationship between culture and key stratification factors such as gender, race, ethnicity, class, age, region and sexuality. The course will cover many facets of popular culture from all forms of media, to sports, fashion, and the influence of technology. Students will learn to situate popular culture within its social, historical, political, and economic contexts and their personal lives.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3725

|
Microeconomics is an overview course that covers how households (consumers), firms (producers), and governments interact in competitive and other markets to set prices, and determine what and how much is produced. Key concepts introduced include the role of scarcity and choice, incentives and competition, and the law of supply and demand.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3726

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Introduction to Macroeconomics is a survey course that builds on the topics covered and skills developed in ECON101 (Microeconomics) in order to present a complete picture of the economy. Macroeconomics shows how consumers and markets fit into the overall or aggregated economy and provides a framework to assess government policies. Key topics covered will include economic cycles (growth and recession), economic indicators and measures, and interest rates and money supply.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3727

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This course is a basic overview of the geographer’s study of the location and distribution of features on the Earth’s surface. These features are both natural and man-made, both physically and culturally determined. The relationship of people and place is central to an understanding of human history, contemporary events, and possible global futures. As an introductory course it covers the whole globe and all its greatest geographic features and relationships. This dictates that the approach is broad and not too deep. However, knowledge of the geographer’s art will enable students to delve as deeply as their interest and energy will allow, into the dynamic spatial realities that surround them.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 3729

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This is the first course in a two-course sequence in American Government. The course is designed to convey basic facts about the structure and functioning of the American political system. The philosophical foundation of the U.S. Constitution is explored and the federalist construct is examined. The functions of the three separate branches of government and their roles in policy making are a major focus.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 3731

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An overview of the field of international and global politics. The nation state, factors of power, collective security, international trade, regional and international organization, sources of conflict and convergence are addressed.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 3733

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Introduction to Sociology introduces students to the sociological investigation of human interaction and behavior in society. Students will become familiar with the sociological perspective and develop a ‘sociological imagination’ – the ability to see the general in the particular, the new in the familiar, and to observe the impact social forces have on our lives. The course explores environmental, historical, cultural, and organizational influences on our interpersonal relationships and life-patterns within the context of contemporary society. Students will learn how to use sociological concepts, theory and research to think critically about individuals, groups, institutions, and societies in any given situation.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3734

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The course introduces students to the art and science of Psychology. Course emphasis is on applying the "science of human behavior" to a variety of settings: vocational, personal, academic, and clinical. Course content introduces the history of psychology, major theories of personality and learning, current research and developmental issues. The course has a holistic approach and integrates the biological basis of behavior, social factors, learning and the unique coping styles of the individual to understand human behavior.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3735

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This course is a worldwide survey of prehistoric cultural adaptations from the first use of bone and stone tools to the ancient mysterious civilizations of Asia, Africa, the Americas, and Europe including recent archaeological discoveries. Emphasis is on the development of technologies, social groups and the patterns of cultural development. Archeological excavation methods and archeological artifacts are discussed in considerable detail. Archaeological concepts and skills will be explored through simulations as well as virtual field trips and activities.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 3737

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This course is designed to acquaint the novice anthropology student with anthropology and its various sub-fields, examining cross-cultural, global, comparative, and critical perspectives on human behavior and culture, as well as the diversity of human cultures from hunter-gatherers to industrialized city dwellers. The implications of socio-cultural analysis of economic, social, symbolic, and religious systems are also considered.
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3738

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This course introduces students to human nature and behavior from the broad, holistic perspective of contemporary U.S. American anthropology. The four primary sub-fields of anthropology, biological, cultural, linguistics, and archaeology, will be discussed in order to integrate various aspects of the human condition.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 3739

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This course is an overview of the biological, psychological, cultural, and behavioral aspects of human sexuality and family life. The overall theme of the course focuses on attitudes and responsible sexual behavior. Key topics include how culture, society, and history have impacted our understanding of human sexuality.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4328

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This course examines a diverse sample of social problems facing the United States today and identifies how these problems affect, and are affected by, our institutions and culture. The sociological perspective and key theories will be used to understand the beginnings of the civil society, how problems develop and are defined, and the role of social change (particularly contemporary technological innovation). Key social problems covered will include social stratification/inequality, crime, drug abuse, prostitution, aging, infectious disease, family violence, health care, racial/ethnic conflict, terrorism, etc. Sociological research on social problems will be explored, and social policies to remedy the negative consequences of these issues on society will be discussed
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4636

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This course explores the practical and theoretical social impacts of computer-mediated communication (CMC) systems, including many different types of technologies, such as social networking sites, email, forums, chat, and online games. Students will engage in the analysis of CMC practices, the social processes and structures that emerge when people use these applications, and the problems and barriers that emerge from use.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4949

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In a developed country, one can often take for granted the safety of the food supply. 1 in 6 Americans get sick from foodborne illness annually, with an estimated 128,000 requiring hospitalization and resulting in approximately 3,000 deaths annually. Practical knowledge in safe food sourcing, storage, preparation and serving is addressed along with providing tips for practical awareness of techniques for staying safe. In a global society, food safety is not just a local issue, and everyone should have a working knowledge of food safety and what to look for to remain free of foodborne illness. In this course, students will learn general techniques for preparing and consuming food that is free from harmful pathogens, incorporating the flow of food from purchasing through storage and preparation to serving. Students will explore contemporary and cross cultural issues surrounding food safety in a global society. Practical knowledge about preparing safe food and red flags to watch for when dining out will be explored. Students will learn where to find information on health inspection reports, foodborne illness outbreaks and recall alerts, and will know where to report any suspected foodborne illness or suspicious activity related to the food and water supply.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4961

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This course is based upon the Institute for Humane Education’s (IHE) definition of humane education, which is “a lens, body of knowledge, and set of tools and strategies for teaching about human rights, animal protection, environmental stewardship, and cultural issues as interconnected and integral dimensions of a just, healthy society” (Institute for Humane Education, n.d.). The course explores issues, resources, rationales, and approaches to humane education related to various considerations and disciplines, including: economics, politics, science, technology, education, the arts, philosophy, religion, and geography.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 5170

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Introduction to Political Science explains foundational principles of the field. Students will learn the purpose of political science, common terms and concepts, and subfields. Among these are introductions to political philosophies and ideologies, comparative systems of government, and international relations. The course also examines the professional and academic fields to which a political science degree is relevant.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 5176

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This course offers students with a unique approach into the societies and cultures that we could progress toward in the future via the review of the science fiction genre. This course will review many aspects of technological questions that society will face in the future. Does the rise of technological advancements in artificial intelligence and robotics eventually bring us to a point where we must decide what is life and the right to self-determination as the Star Trek: TNG series covered in “The Measure of a Man”, laying out the rights of Commander Data. This is just one of many aspects of society and culture that will be examined throughout the course as students are made to think critically about what will the future look like.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 5245

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Literature has the ability to shape the way a nation thinks and behaves; it both responds to important issues in society and (re)shapes them. For far too long, the literature of cultures on the periphery of American society have been ignored because they do not fit comfortably into mainstream culture. Yet, from voices within the Native American population to Appalachian artists to LGBTQ groups, for example, cultures on the periphery have consistently helped shape the American literary identity and have continued to influence American society long after the publication of their works. This course lends credence to the legitimacy of the contributions of these underrepresented cultures and explores the role they have in shaping American literature—past, present, and future. (Pre-requisite: ENGL210 for English majors, or ENGL101 or ENGL110 for non-English majors)
Registration Dates Course Dates Session Weeks
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 5278

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This course provides perspectives on death and dying. Students examine how death is beneficial and necessary for evolution. Participants explore the media's impact on mortality. Participants analyze how to communicate death to the living. Students assess the bereavement and burial process. Topics include: communicating death, the feeling of emptiness, the forgetfulness of life, living in the face of death, organ donation, burial, and the other side after death.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 5279

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American society is a cauldron of various racial, political, ethnic, and religious formations. Amongst these, religious and racial formations provide strong modes of social organization. Both religion and race are also a major stimulus of cultural practices and belief systems. These two modes influence the ideals of democracy, equality, freedom, and even political identifications. The current agitations about Black Lives Matter are drawing attention to the racial divisions that are splitting the American society. At the same time, these movements are receiving the support of people from different religions. The Islam phobia and growth of right-wing militias are also similarly pitting Americans against one another based upon their religious beliefs. American writers, artists, activists, and even poets have drawn attention to these linkages and the pernicious impact it is having upon our society. Their contributions provide an alternate understanding of the strengths and limitations of American democracy. In this course, we will examine a variety of sources to understand how religion and race are shaping American democracy and society.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 5280

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Difficult situations in life motivate us to think carefully about religion. The forms of religions are based on the well-being of human beings, and they have provided many different ways to follow paths that are good for our mental and physical health. This course will deal with essential questions; do religions offer ways and techniques to support that are good for our well-being? What paths have been provided to lead a good life? How our hope, contemplation, and resilience are rooted in popular religions? What are the methods advised by religions to help practitioners? The course will include traditions that are isolated to a specific culture. However, they have their historical, cultural, and social context, in which they have been beneficial to the practitioners of these cultures. On American soil, they are coming together as a melting pot, and this course will look into how their beneficial value can be used to manage current stresses. This course will look into beneficial teachings from different religions that are becoming mainstream and are practiced in a non-traditional way without converting to a specific religion. The course will cover Christian traditions, Sufi traditions, traditions from People of First Nation, Hindu, and Buddhist traditions. Ways to Stop and reflect and achieve tranquility. Not as a way of worship rather a way of living one’s life with equanimity and hope.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 5451

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This course introduces students to an attitude and approach for college success and relevant connections to their own inner motivations and external career options. Some key elements include values-goal alignment, an orientation to online learning, and strategies for successful adult learning. Other elements include planning a pathway from academic studies to a career path, career awareness, networking, engaging support resources, and collaborating with colleagues. Through the learning and activities of this course, students will gain the perspective needed for successful time management and prioritization, critical thinking, applied and collaborative learning, and civic/democratic and global learning. Content within the classroom includes open educational resources that can be easily found online. This course fulfills one general education elective.    This course is recommended to be completed first in the student’s degree plan when possible.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Must take the following in this Section:

Course ID: 5037

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Information and Digital Literacy is designed to provide students with sustainable and usable skills essential to success in both academic and professional settings. Students will learn best practices to locate and evaluate sources, and effectively communicate using digital literacy to become proficient 21st century learners.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4951

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Martin Luther King, Jr, said, “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to KEEP MOVING.” Making Writing Relevant is a composition course that will definitely keep you moving. It is not merely a required course; it is the type of course you will want to take because it moves you onto the path to success. Over eight-weeks, we will help you learn the most important components of a successful writer-communicator. We will teach you how to research properly, knowing you will need this skill in every course you take here at APUS and also in interactions in your professional and personal life. We will teach you the formatting style you will use in your field. We will provide a supportive community to strengthen and encourage you, and by the end of this nearly-all-you-need-to-know-about-writing course, you will be able to fly.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 5227

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In the modern workplace driven by technology, business is about relationships, and the written word connects us. This course teaches us how to build those relationships, efficiently and effectively, through composing common types of business messages. We will focus on writing emails, memos, and letters as well as social media content, presentations, and personal resumes and cover letters. Develop professional communication skills to articulate your ideas and purpose to diverse business audiences in clear, concise, correct, coherent, and credible ways. (Pre-requisite: ENGL101 or ENGL110)
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Must take the following in this Section:

Course ID: 3282

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This course will encompass the basic concepts involved in graphing points and linear equations and the solution and graphing of inequalities and systems of linear equations. The course will also concentrate on the manipulation and use of exponential expressions and radicals and the solution of quadratic equations and their applications. Practical applications will be provided throughout the course. There is careful attention to the presentation of concepts that will become important in the study of analytic geometry, trigonometry, and calculus.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Must take all courses for this section.

Course ID: 4372

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This course is an overview of accounting concepts used by managers in a business environment intended for non-accounting majors with no accounting background. Topics include accounting concepts, users of accounting information, elements and purpose of financial statements, accrual accounting, internal control and basic financial analysis. Students must have access to Microsoft Word® and Microsoft Excel® software. Microsoft Word® Microsoft Excel® are registered trademarks of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 2887

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This course is designed to acquaint the student with the terminology, organization, and function of the American business system. The course will give the student a broad background about the contemporary American and global business environments as well as considering different business organizations, management principles and strategies. Topics covered include marketing, finance, personnel, customer relations, production and operations, e-business, world trade ventures, internal information systems and decision-making processes.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4962

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This course addresses the fundamentals of personal finance. Students will develop an understanding of the financial world and how it directly affects their life on a day-to-day basis as well as planning for their long term fiscal security. Topics include money management, consumer credit, home financing, insurance, and investing.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 2939

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This course develops skills for inquiry into the business environment from a legal and ethical perspective. Students explore the relationships between modern business and the environment, in addition to the ethical issues that arise when diverse interests intersect. Relevant topics will include contracts, commercial law (sales, secured transactions and creditors remedies), forms of business entities (including limited liability companies and corporations), agency, employer-employee relationships, real property concepts, bankruptcy, and negligence and strict liability concepts. Students will examine corporate governance and business ethics, with emphasis on case studies.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4474

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This course is an overview study of the concepts and techniques in finance for non-financial managers. The course will cover basic financial tools and principles for both small and large business. Topics include financial and securities markets, financial statements and analysis, capital budgeting, management, and decision-making. Students must have access to Microsoft Word® and Microsoft Excel® software. Microsoft Word® and Microsoft Excel® are registered trademarks of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4894

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This is an introductory statistics course designed to help students achieve a basic understanding of the statistical methods available to analyze and solve the wide variety of problems encountered in the workplace. This course is designed for students who seek an understanding of descriptive and inferential statistical methods. The emphasis of the course will be on the proper use and interpretation of statistical techniques. MATH120 is the recommended mathematics general education course for students who will be required to take additional statistics courses such as MATH302 Statistics as part of their program of study.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 2881

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Supervisors are the first line of leadership. This course provides an overview of supervision in the workplace. Students will explore concepts and skills on how supervisors can improve their skill set for their scope of responsibilities (i.e. goal setting, problem-solving, staffing, conflict management and development of employees).
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4496

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This course is a comprehensive survey of marketing activities and the function of marketing. The course will familiarize the student with the scope, terminology, and procedures of marketing. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of their own.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4272

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This course presents the use of online social networking as a marketing strategy designed to increase customer loyalty and lead conversion. Through the study of social media sites, students evaluate contemporary and emerging tools in the digital marketplace.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 3435

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This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session

Course ID: 3436

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This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Course ID: 4269

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This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session
Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.

Must take all courses for this section.

Course ID: 3853

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This course is a capstone course designed to allow the student to review, analyze and integrate the work the student has completed toward a degree in Marketing. The student will complete an approved academic project or paper that demonstrates mastery of marketing principles, concepts, and study. This is a capstone course to be taken after all other Marketing courses have been satisfactorily completed. (Prerequisite: Completion of a minimum of 105 hours towards your program).
Registration Dates Course Dates Session Weeks
08/26/24 - 01/31/25 02/03/25 - 03/30/25 Winter 2025 Session I 8 Week session
09/30/24 - 02/28/25 03/03/25 - 04/27/25 Winter 2025 Session D 8 Week session
10/28/24 - 04/04/25 04/07/25 - 06/01/25 Spring 2025 Session B 8 Week session
11/28/24 - 05/02/25 05/05/25 - 06/29/25 Spring 2025 Session I 8 Week session
12/30/24 - 05/30/25 06/02/25 - 07/27/25 Spring 2025 Session D 8 Week session
01/27/25 - 07/04/25 07/07/25 - 08/31/25 Summer 2025 Session B 8 Week session

Courses Start Monthly

Next Courses Start Feb 3
Register by Jan 31

Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application for this program. View steps to apply.

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1The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University's transfer credit policy webpage for complete information.

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