Course Details
Course Code: MKTG201 Course ID: 4496 Credit Hours: 3 Level: Undergraduate
This course is a comprehensive survey of marketing activities and the function of marketing. The course will familiarize the student with the scope, terminology, and procedures of marketing. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of their own.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| Registration02/26/2024 - 08/02/2024 | Course Dates08/05/2024 - 09/29/2024 | Start Month August | SessionSummer 2024 Session I | Weeks8 Week session |
| Registration03/25/2024 - 08/30/2024 | Course Dates09/02/2024 - 10/27/2024 | Start Month September | SessionSummer 2024 Session D | Weeks8 Week session |
| Registration04/29/2024 - 10/04/2024 | Course Dates10/07/2024 - 12/01/2024 | Start Month October | SessionFall 2024 Session B | Weeks8 Week session |
| Registration05/27/2024 - 11/01/2024 | Course Dates11/04/2024 - 12/29/2024 | Start Month November | SessionFall 2024 Session I | Weeks8 Week session |
| Registration06/24/2024 - 11/29/2024 | Course Dates12/02/2024 - 01/26/2025 | Start Month December | SessionFall 2024 Session D | Weeks8 Week session |
| Registration07/29/2024 - 01/03/2025 | Course Dates01/06/2025 - 03/02/2025 | Start Month January | SessionWinter 2025 Session B | Weeks8 Week session |